There are many skeptics who would argue that social media marketing is a waste of time and effort.

The truth is that if you haven't developed a social media strategy including identified your target market and detailed a posting procedure, you will most likely fail.

If your social media content is poorly compiled and in the wrong tone or if you are communicating a poor brand/image, you will most likely fail.

Schematic Industries did it right

After engaging Leviosa Consulting in 2016 to help define their social media marketing strategy, in November 2016 they posted an image of a centrifuge barrier isolator with a half-suit (shown to the right). This is an item of equipment that is used in the Pharmaceutical Industry sector to process toxic, harmful and dangerous substances.

Within 4 minutes of publishing the post on their Facebook site, created by Leviosa, a client rang them, saying "this is exactly what I've been looking for". After a brief discussion, the quotation was sent within an hour and the client purchase order was received the very next day.

This shows that social media marketing can work and like many things in life, a bit a luck no doubt helped also. However, the combination of quality brand, relevant images and excellent media-post timing delivered a very large order for the company. The Schematic post went on to reach 13,416 people with over 2400 likes and shares!

For further information, please do not hesitate to contact Leviosa, and/or follow @Schematicindustries on Facebook.